April 19, 2013 – Two Lives Left has released Crabitron, a lovingly crafted iPad game about destroying the universe as a Giant Space Crab. It is available for $4.99 on the App Store.
Crabitron is designed around multi-touch interaction, encouraging players to play with four fingers at once for best results. Players place two fingers on each giant claw and can then pinch, snap and fling them to cause destruction.
John Millard, co-founder of Two Lives Left describes Crabitron as, “Like a huge, physics-driven puppet that players can push and pull with their fingers. He’s this loveable, ugly crab with a wonderful personality.”
In addition to releasing Crabitron, Two Lives Left has announced their reverse-funding campaign “Crabstarter” . Crabstarter is a semi-serious parody of Kickstarter that bills itself as a “reverse Kickstarter” campaign.
Crabstarter presents Crabitron as a fully funded and finished game and asks players to back the project by buying the game on the App Store. All sales data for Crabitron, such as revenue and chart position, are made available to the public directly on the Crabstarter website.
Two Lives Left co-founder Simeon Saëns comments, “We’ll be making all of our sales data public. You’ll be able to see exactly how much we’re earning, whether Crabitron is succeeding or failing, and where it sits in the charts.”
Two Lives Left has estimated that Crabitron cost approximately $100,000 to develop, and this has become the funding goal for their Crabstarter campaign. In addition, Two Lives Left has added “stretch goals” for additional features and updates to Crabitron once the initial funding goal has been reached.